Jay Allen - REALTY EXECUTIVES Boston West | Framingham, MA Real Estate, Natick, MA Real Estate


Listing a home is all about first impressions. And if you fail to plan accordingly, you risk creating a home listing that misses the mark with prospective buyers.

Ultimately, there are several things you need to consider before you craft a home listing, and these include:

1. Your Home's Features

As a home seller, your goal is to stir up significant interest in your residence. Think about what makes your home unique. Then, you can incorporate information about your home's distinct features into your listing description.

Additionally, you will want to include high-resolution images of your home in your listing. That way, you can show buyers exactly what your home has to offer and help them make an informed decision about whether to pursue your residence.

2. Your Initial Home Asking Price

How you price your home can have a lasting impact on your selling experience. In fact, if you set an initial asking price that exceeds Fair Market Value, you may struggle to generate interest in your residence. Price reductions in the future can solve this problem...but by then you will be in a more defensive position when negotiating with a prospective buyer.  Better to employ smart pricing from day one!

As you put together a home listing, evaluate your house's age and condition. Also, spend some time reviewing the prices of available houses that are similar to your own in your city or town. This housing market data can help you see how your residence stacks up against the competition so you can price your house appropriately.

3. Your Home Selling Timeline

If your goal is to maximize your sale price, your listing efforts should be designed to attract a buyer in the first 30 days.  Properties that have been on the market for significant periods of time often sell for considerably less.  So consider your list price, presentation, and promotion carefully so buyers will be impressed with their showing experience and are eager to put pen to paper quickly.  Create a sense of urgency for your prospective buyers.

Before you finalize your home listing, you may want to consult with a real estate agent, too. A real estate agent is happy to review your home listing and offer recommendations to help you improve it. Plus, a real estate agent can promote your residence to potential buyers and ensure you can enjoy a quick, profitable house selling experience.